STRIKE MEDIA · KYC BRIEF Step 1 / 9

Good work starts
with knowing you well.

9 short steps. 7 minutes. Every answer shapes a real decision in your campaign.

9
Steps
7
Minutes
1
One Decision
🎤 Tap the mic next to any field and speak — Egyptian Arabic or English. We'll transcribe it in seconds.
1 / 8 · The Client

Tell us about the company / brand / project.

Who are you? The full story helps us find a unique angle.

3 points that set you apart. Not a CV — the moments you love to mention.

As if telling someone you just met at dinner.

2 / 8 · The Goal

What's the win?

If the campaign succeeds, what do you say on day 91?

Select all that apply.

"After 90 days, we will have..."

3 / 8 · The Audience

Who are you talking to?

If you say "the Egyptian audience," we'll make an ad for 104 million people. Be more specific.

"Expats looking for a home in Egypt," "working mothers," "Gen Z interested in sustainability" — specifics that make them human, not numbers.

4 / 8 · Deliverables

What do you want to deliver?

You don't need to know all the technical details — just clarify what matters to you.

Shortened versions of the main ad.

5 / 8 · Budget

What does the budget allow?

Let's be honest here. The gap between budget and ambition is where creativity lives — not a problem.

6 / 8 · Deadlines

When does it need to be ready?

"Tomorrow" is one thing, "in two months" is completely different. Be honest with us.

Last day we can accept changes before the launch is affected.

Any event, launch, exhibition, anniversary tied to this date?

7 / 8 · References

Ads you love.

What is the final decision-maker seeing now? 3–5 references. Link + reason.

Any ads, styles, or topics that bother you? Be honest too.

8 / 8 · The Overall Mood

What tone should the campaign have?

Choose up to 3. The clearer the focus, the sharper the ad.

A sentence or two about the choice.

Who signs off on the ad? (Name + Title + Email)

Link to Brand Guide / Logo / Colors if available.

Brief received — thank you for your time.

We'll be in touch shortly.
For anything in the meantime, email us at melzayat@strikemedia.net.

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